Managing ad budgets just got simple
Every channel. Multiple products. Multiple accounts. Constant stakeholder questions. Caeros replaces the spreadsheet you've been living in with one system that tracks, paces, forecasts, and reconciles everything — automatically.
Channel Overview
Sample dataToday's daily budget
$435
Facebook — Retargeting
The problem
Your budget system is a person, not a product
You guess at daily spend targets because nobody calculated them
Month-end reconciliation takes half a day in a spreadsheet
Stakeholders interrupt you constantly asking "where do we stand?"
One person built the sheet. Only they understand it.
One system that runs itself
Daily spend guesswork
Holiday-aware pacing, per campaign
Half-day month-end
Guided reconciliation in minutes
Stakeholders interrupting
Live dashboard anyone can read
One person holds knowledge
Full audit trail, anyone can operate
No forward visibility
Annual snapshot on demand
How it works
Set up once. Runs every month.
Three steps between you and knowing exactly where your budget stands — today, this month, and all year.
Configure your channels
Add your ad channels, products, categories, and regions. Set cadence rules (5-day or 7-day). Seed your holiday calendar. Managing multiple brands? Create separate businesses under one account and roll them up into a portfolio.
Enter budget allocations
Set monthly budgets per channel and campaign — as fixed dollars or a percentage of the channel total. Track lifetime campaigns alongside monthly ones. Upload spend data via CSV.
Get daily numbers
Caeros calculates holiday-aware, cadence-aware daily budgets for every campaign, surfaces one-click fixes when a channel drifts off pace, and lets you forecast what-if changes before you commit. Reconcile at month-end in minutes.
Facebook — Retargeting
Sample · $13,500 monthly budget
Daily budget
$435
Adjusted daily
$435
Active days
31
Holidays
0
The pacing engine
Daily budgets that actually make sense
Holiday-aware
Budgets automatically adjust when holidays reduce active days in a month.
5-day vs 7-day
Channels like LinkedIn run weekdays only. Caeros paces each channel by its actual cadence.
Adjusts mid-month
As spend comes in, daily targets recalculate to keep you on pace through month-end.
Features
Everything your spreadsheet does. Without the spreadsheet.
Append-only ledger
Every budget change is a new entry. Full audit trail. Never lose history.
Daily pacing engine
Holiday-aware, cadence-aware daily budgets per campaign. Fixed dollar or percentage of channel — your choice.
Guided reconciliation
Lock the month. Compare actuals. Reallocate surplus. Done in minutes.
Multi-business support
Manage budgets for multiple brands or clients under one account. Each business gets its own data, channels, and team.
Portfolio roll-ups
Manage many accounts under one parent and see consolidated budget, spend, and pace across the whole portfolio — then jump into any account.
Live budget intelligence
One-click fixes for over- and under-pacing channels and product-pool gaps. Insights refresh as new spend lands. It logs what each decision was worth.
Forecast simulator
Model what-if budget changes by channel, region, or product and see the revenue impact before you commit. Nothing is saved until you say so.
Region budgets
Set and pace budgets by region as a scope above your channels — with per-region targets and reconciliation.
Lifetime budget tracking
Track campaigns with platform-managed lifetime budgets. See burn rate, remaining budget, and projected end date.
Annual snapshot
Forward-looking budget plan across the full fiscal year, on demand.
Team roles & 2FA
Admin, Finance, and Viewer roles. Invite your team. Optional two-factor authentication for financial data security.
Fully configurable
Your channels, products, categories, regions, holidays, cadence rules — all customizable per organization.
CSV import & export
Upload spend data from any ad platform. Export budgets, pacing, and snapshots as CSV at any time.
Pricing
One simple plan
Everything Caeros does, one flat price. No percentage of your ad spend, no per-seat surprises — just the full platform.
Full access
Every feature, every channel, every account. No tiers to decode.
No % of ad spend
Your price doesn't go up just because your budgets do.
Cancel anytime
No long-term contract — stay because Caeros earns it, and your rate won't go up while you're subscribed.
+ a one-time $25 setup fee
- ✓ Unlimited channels, products, and regions
- ✓ Daily pacing engine
- ✓ Live budget intelligence with one-click fixes
- ✓ Forecast what-if simulator
- ✓ Budget ledger with full audit trail
- ✓ CSV spend data import
- ✓ Month-end reconciliation
- ✓ Annual budget snapshot
- ✓ Multi-account portfolio roll-ups
- ✓ All current features — improvements included
Billed monthly; renews automatically until cancelled. Cancel anytime.
Tracks its own budget efficiency. Honestly.
Every time Caeros catches a channel pacing over budget, recovers underspent surplus, or surfaces a reallocation opportunity — it logs it. Your dashboard shows exactly what those decisions were worth.
It runs on your own data, and shows $0 honestly when nothing was saved.
Budget Intelligence
This monthOverspend Prevented
$3,400
Google PMax pacing catch
Surplus Recovered
$8,122
Feb reconciliation
Budget Reallocated
$54,096
From paused channels
Illustrative example — not a guarantee of results.
Stop being the system
You shouldn't be the thing that keeps your budget operations running. Caeros is. Get set up in minutes and always know where your budget stands.
$49/mo + one-time $25 setup · cancel anytime